AB Werkt- UX Research with international blue collar workers.
The company needed a new strategy in the changing secondment market. 21 interviews were conducted with Dutch, Polish and Romanian workers. Multiple site visits: from offices to housing.
The research showed surprising insights on current problems, and a clear direction for the new strategy of the company going forward.
Deliverables.
- journey foreign blue collar workers
- journey Dutch blue collar workers
- journey internal recruiting process
- Strategy for the company (the research informed this strategy. The final advice was made by ImpactWork).
What ABÂ Werkt liked.
- In field research and location visit in Limburg.
- Human approach and putting workers central.
- Clear strategic advice.
Detail of journey of international blue collar workers.
